Karolina Kurcwald

B2B Tech Content

Karolina Kurcwald

Copywriter for SaaS, tech, and purpose-led brands.

Karolina Kurcwald specializes in copywriting for SaaS and tech companies with experience in fashion, lifestyle, and education. She has expertise in creating all kinds of marketing copy, from websites, landing pages, and emails to blog content, ebooks, and brand voice guidelines. Some of the companies she has written for are an all-in-one online marketing platform, an event management platform, a webinar platform, software houses, a game reward engine, and a programmatic audio advertising platform. Her past clients include GetResponse, ClickMeeting, Monterail, Monetizr.io, Codility, Handsontable, Asper Brothers, AdTonos.

B2B Tech ContentCopywritingSaaS ContentTechnology ContentMarketing CopyWeb CopywritingLanding PagesEmail CopywritingBlog WritingeBook WritingBrandingFashion ContentLifestyle ContentEducation ContentSocial Media MarketingDigital MarketingPublic RelationsEmail MarketingContent MarketingContent StrategyContent Development

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Employment Highlights

Copywriter

Independent

September 2009 - Present (16 years 7 months)

Chief Wordsmith

GetResponse

November 2016 - September 2019 (2 years 10 months)

Head of Social Media & Content Marketing

GetResponse

August 2010 - November 2016 (6 years 3 months)

Senior Project Manager

Young Digital Planet

March 2006 - February 2010 (3 years 11 months)

Education Highlights

Post Graduate Studies, Literary Translation

Jagiellonian University

January 2004 - June 2005 (1 year 5 months)

Master of Arts, English

University of Gdansk

January 1999 - June 2004 (5 years 5 months)

Portfolio

Resume

Copywriter

Independent

September 2009 - Present (16 years 7 months)

  • Wrote for SaaS and tech companies as well as fashion, lifestyle, and education industries.
  • Created all kinds of marketing copy, from websites, landing pages, and emails to blog content, ebooks, and brand voice guidelines.
  • Wrote for are an all-in-one online marketing platform, an event management platform, a webinar platform, software houses, a game reward engine, and a programmatic audio advertising platform.
  • Clients: GetResponse, ClickMeeting, Monterail, evenea, Monetizr.io, Crane, LPP, Handsontable, Asper Brothers, AdTonos, and Personalpr.

Chief Wordsmith

GetResponse

November 2016 - September 2019 (2 years 10 months)

GetResponse is an all-in-one online marketing platform that helps users create content, boost sales, and increase traffic to their websites.

  • Created and edited marketing copy.
  • Supervised the work of external copywriters.
  • Oversaw all marketing copy in English.
  • Defined the brand voice and made sure all marketing copy followed it across channels. 

Head of Social Media & Content Marketing

GetResponse

August 2010 - November 2016 (6 years 3 months)

GetResponse is an all-in-one online marketing platform that helps users create content, boost sales, and increase traffic to their websites.

  • Built and managed the brand’s social media communication. 
  • Managed a team of content marketers.
  • Created a content marketing and social media strategy.
  • Planned and executed content marketing campaigns nominated for the Content Marketing Institute’s Content Marketing Awards.

Senior Project Manager

Young Digital Planet

March 2006 - February 2010 (3 years 11 months)

Young Digital Planet is an e-learning company that covers all dimensions of education, including education content, delivery platforms and publishing technologies, and products that support children and adults with special needs.

  • Managed projects creating language learning software for major British educational publishers like Oxford University Press, Cambridge University Press, and Macmillan Education.
  • Worked with the team in creating digital versions of popular ESL handbooks used all over the world.

Education

Post Graduate Studies, Literary Translation

Jagiellonian University

January 2004 - June 2005 (1 year 5 months)

Master of Arts, English

University of Gdansk

January 1999 - June 2004 (5 years 5 months)