A self-employed copywriter, marketer, and PR manager, Michelle Hubbard has over 20 years of experience in the media industry. Building up a solid reputation within the industry, she has worked as an outstanding content curator across media spectrum ranging from glossy magazines (Good Housekeeping, SHE, New Woman), newspapers (Evening Standard) to websites (This is London) and blog sites. She is particularly strong in establishing clients' tone of voice, social media management and press strategy. Michelle has been working extensively to develop and implement PR strategies for a peak body within the festivals sector. Michelle is a keen upskiller and has recently added InDesign to her skill set. She is currently studying Kate Toon's Recipe for SEO course and, once complete will be able to undertake SEO audits, keyword research and optimisation.

Rebecca Haddad is a content specialist with over 12 years' experience across print and digital, having worked with many local and global brands across a variety of verticals, including education, retail, F&B, healthcare, and tourism. She has provided content services such as strategy work, PR support, editorial, and social media training, as well as copywriting and editing. Her past clients include Bauer Media, Virgin Australia, Macquarie University, Dubai Tourism, Atout France, Childsmart, MasterCard, EyeConcepts, CoverMore, and The Student Hotel. Rebecca is also skilled in Adobe InDesign, Photoshop, WordPress, MailChimp, Google Analytics, HTML, and SPSS Statistics.

Manu Mañan is a digital marketing and business development professional with strong experience in copywriting and marketing. Worked at Sydney Environment Institute, she has curated and edited academic articles to use as promotion and managed content calendar for social media and events. She has also created digital content for promotional purposes, which include producing, filming, and editing videos via Final Cut and iMovie software. She has worked for Spanish and English media outlets in the US, Argentina, and Australia, researching and curating themes related to innovation, technology, sustainability, and travel. Manu is also skilled in Adwords, Facebook Ads, and Analytics.

Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

John Kerswell is a strategic copywriting and communications professional specializing in brand articulation, messaging, trademarks, and verbal identity, having worked with agencies and clients across various industries. As a former senior copywriter at M&C Saatchi, he created concepts, campaigns, and copy for brands such as Optus, Google, CommBank, CommSec, Freedom, NRMA, and News Ltd. At Interbrand, he developed the tone of voice guidelines and organized workshops to articulate a brand’s personality. His past clients also include P&G, McDonald's, Telstra, Kelloggs, Gucci, Barclays, Kraft, Durex, and Toyota.

Melissa Clarke is a digital marketing consultant specializing in SEO, content creation, copywriting, and web design. As an SEO expert, she provides SEO keyword research and competitor analysis, website SEO audit, technical SEO, website content analysis and creation, backlink building strategies, and website migrations. Her past clients include Excite Electrical & Air and Swann & Neill Building Solutions.

Emily Saint-Smith is a content manager with eight years of experience working with multiple clients to build brand voice, content marketing schedules and publishing schedules. She has expertise in finance content specializing in personal finance, life insurance and investments. As a former senior journalist for the financial services magazine Riskinfo, she regularly took on editing tasks for both short-form and long-form articles. Emily also conducted interviews with key figures in the financial sector and reported on industry events.

Niki Michalek has experience across various aspects of digital marketing, including content marketing, content strategy, content creation, copywriting, e-commerce, branding, web management, SEO, social media, email marketing, paid advertising, public relations, analytics, and CMS. At Crown Resorts, she managed and executed content on digital web channels, including Crown Perth, Crown Melbourne, and other Crown-owned brands, as well as the Crown App, VIP App, and the Crown Resorts YouTube Channel. She is also proficient in tools like Google Analytics, Klaviyo, Google Ads, Shopify, and Facebook Business Manager.