Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Joan Martin is a digital marketing professional with over 20 years' experience across various marketing aspects. At Ingram Micro (Australia), she planned and managed integrated end-to-end B2B marketing campaigns involving events, direct marketing, public relations, print advertising, online advertising, email marketing, and telemarketing. As a copywriter, Joan has created content for brochures, websites, blogs, corporate letters, newsletters, and more. She is also proficient in different tools such as HTML/CSS, JavaScript, Adobe Creative Suite, SEO, CorelDraw, Custom CMS systems, SQL Server, Google Analytics, Google AdWords, and Google Webmaster tools.

Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.

Janina Key has over five years of experience in various fields of digital marketing, specializing in PPC, SEO, and content marketing. She has worked across a range of industries, from fashion and performing arts to insurance. As a former content manager at Opera Australia, she developed and executed the social media content strategy, produced videos and photoshoots, built and maintained web pages using CMS eRube and Tessitura, and implemented SEO measures using Monsido. Her experience also includes planning and executing Google Ads (search, display, shopping, and video) and Facebook and Instagram campaigns.

Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

With 15 years' experience in the marketing and webmaster field, Alexa Velikorossova has expertise in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding. She has worked as an online marketing and brand manager at Powerlink Australia, where she managed the production and delivery of the email marketing program and executed the social media strategy across all channels.

Aleczander Gamboa is a copywriter, content producer, and digital marketer with experience creating content for several brands across a range of industries, from fashion and grooming to e-commerce startups disrupting the tech industry. His expertise includes content strategy, content creation, SEO blog writing, email marketing campaigns, brand voice development, social media management, paid media strategy, SEM, and CMS management. As a journalist, he has regularly been published in premium, independent, and niche publications such as Popsugar, Herald Sun, D’Marge, ArtsHub, and Virgin Australia Melbourne Fashion Festival, to name a few.

Avelyn Mellington is a digital marketing consultant with experience in SEO, SEM, social media posting and ads, Google Ads, website edits, email campaigns, basic design skills for ads and posting, blogging, and content creation. Specializing in SEO, she has worked as an SEO account manager at Sensis, where she managed several SEO clients across various industries. She is also proficient in using tools like Google Analytics, Search Console, Google My Business, Webmaster Tools, Canva, Magento, and WordPress.