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Renzo Rigano

Google Shopping Expert
Specializes in retail, e-commerce & lifestyle verticals.
Renzo Rigano has championed five solid years of experience applying his expertise in digital marketing to retail, e-commerce, non-profit, construction, education, and beauty industries. He has partnered with both small startups as well as leading franchise groups including Essential Beauty, AMPM Fit, Electrasol, Refined Cruises, Form Home Improvements, and SA Secure Services. Renzo is particularly strong in social media marketing, SEO, PPC, CRM, and email marketing, web development and is well versed in CMS tools including WordPress, Shopify, Joomla, and Wix.

Niki Michalek

Google Shopping Expert
Former group digital content executive at Crown Resorts Perth.
Niki Michalek has experience across various aspects of digital marketing, including content marketing, content strategy, content creation, copywriting, e-commerce, branding, web management, SEO, social media, email marketing, paid advertising, public relations, analytics, and CMS. At Crown Resorts, she managed and executed content on digital web channels, including Crown Perth, Crown Melbourne, and other Crown-owned brands, as well as the Crown App, VIP App, and the Crown Resorts YouTube Channel. She is also proficient in tools like Google Analytics, Klaviyo, Google Ads, Shopify, and Facebook Business Manager.

Cindy Le

Google Shopping Expert
SEM specialist for consumer products, eCommerce & biotech.
Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Floris Westerik

Google Shopping Expert
Previously from Adidas and Reebok.
Floris Westerik has over six years of partner marketing experience on the publisher, agency, and advertiser side for leading brands in the industry. With a proven track record of delivering business growth, budget management, and driving digital innovations, he has managed different affiliate programs for sports and electronic accounts. As a former senior specialist of partner marketing, he has worked for the Adidas and Reebok in-house affiliate program in European markets. Floris is also skilled in CRM, web development, and traffic management, including organic and paid search, paid social, and newsletters.

Kyle Ellerbrock

Google Shopping Expert
Facebook, Google, Yahoo Ads & Google Shopping expert.
With ten years of experience, Kyle Ellerbrock is a digital marketing strategist and consultant specializing in developing paid advertising campaigns across different social platforms. His expertise includes Facebook advertising, Google Ads, Yahoo/Bing Ads, Google Shopping, and the Google Display Network. Kyle has provided digital marketing services for several companies such as IA MED, Bado Store, NexTravel, Interest Smart, Orange Burps, and HeadGames.

Janina Key

Google Shopping Expert
Former content manager at Opera Australia.
Janina Key has over five years of experience in various fields of digital marketing, specializing in PPC, SEO, and content marketing. She has worked across a range of industries, from fashion and performing arts to insurance. As a former content manager at Opera Australia, she developed and executed the social media content strategy, produced videos and photoshoots, built and maintained web pages using CMS eRube and Tessitura, and implemented SEO measures using Monsido. Her experience also includes planning and executing Google Ads (search, display, shopping, and video) and Facebook and Instagram campaigns.

Konrad Markham

Google Shopping Expert
Worked with GE and Mckenzie Aged Care.
Konrad Markham is a digital performance manager with over nine years of total digital experience focusing on paid search and paid social. He has worked with clients across a range of B2C and B2B industries in the commercial, government, not-for-profit, and startup sectors including e-commerce. His performance marketing experience covers search, programmatic display, video, social, affiliate, shopping, remarketing, native, as well as landing page development, split and A/B testing, EDM, and SEO. His clients include GE Australia, Accolade Wines, and GPY&R Melbourne, among others.
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