Robbie Westacott is a writer, editor, and digital marketer specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, ghostwriting, and copyediting. He has worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.

Christina Pashialis is a B2B content strategist who has extensive experience in digital marketing, CRM, inbound marketing, and marketing automation at various agencies and startups. She has worked with B2B clients such as Pipedrive and Tide to increase traffic and conversion goals. At Hubbub, she implemented their company-wide marketing automation process, and managed their webinars and events. Christina has received certifications including the HubSpot Inbound Marketing Badge and IPA Advertising Foundation Certificate.

Shirin Mehrotra is a travel and food journalist, content strategist, and communications consultant with a decade of experience writing and reporting for digital platforms, magazines, and newspapers. Her work has appeared in Mint Lounge, The Hindu, NatGeo Traveller, Deccan Herald, Discover India, Verve Magazine, Goya Journal, Roads & Kingdoms, India Food Network, and Living Foodz. As a content strategist, she has assisted brands with content marketing and social media management and created content for their website, blog, social media channels, and e-mailers. Her clients include Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.

Lauren McKay has over five years of experience working with both B2B and B2C brands focusing on SEO, content strategy, and content creation. At a digital marketing agency in Edinburgh, UK, she has created and implemented data-driven digital content strategies across a wide range of blue-chip e-commerce clients such as Tesco, New Look, EE, and BT. Her experience also includes contributing articles to a monthly English-language newspaper in Vienna and writing for numerous publications like The List and WOW247.