Heli Shah is a solutions-driven data analyst with over four years of experience in leading cross-functional data in development, documentation, and delivery of process innovations driving the attainment of business goals. Her areas of expertise include statistical analysis, machine learning, data analytics, data visualization, data science research, data reporting, data mining and cleaning, and preparation. At The Madison Square Garden Company, she was responsible for the development and delivery of ad-hoc and scheduled reports and data sourced from the Oracle Fusion Human Capital Management system. Heli also worked as a data analyst at The New School in New York, where she created highly segmented reports and data extracts for development, alumni relations, and other departments throughout the university.

Erich Starrett is a business intelligence analyst with 20 years of progressive leadership experience blending sales, sales effectiveness, operations, and marketing expertise to help employers and clients grow profitably. He has has worked with fast-growing startups to large enterprises across various industries where he has developed and executed innovative and creative business development initiatives that focus on adding value to the customer experience. His career encompasses multiple M&A integrations including CenturyLink's acquisition of Global Crossing, Level 3 Communications, and TW Telecom. Currently, he works as an interim director of Business Intelligence and Analytics (BIA) for F100 high-tech company.

As CMO-at-large for various startups in China, Japan, and Singapore, Wayne Cheong oversees marketing operations including strategy, research, brand management, and advertising for consumer products and business solutions across the APAC region. He has over ten years of professional experience in social e-commerce, omnichannel retail, tech startup, blockchain financial services, digital marketing, and analytics domain. Previously, he has worked at Facebook c/o Cognizant in people management positions, including leading their digital operations in APAC. Wayne has also spoken at regional events, like Web Analytics Consultant Association (WACA) Japan, to improve digital marketing access and Facebook Ads and Analytics literacy in Jakarta, Indonesia and represented the community at global tech festivals such as SXSW in Austin, Texas.

Sai Sumanth Sistla is an experienced Power BI and Crystal Reports expert with ten years of background in business intelligence, data management, data analytics, data modeling, and automation. He works as a senior consultant at Deloitte Tax Services India, where he designs and implements BI reporting and analytics solutions, such as dashboards, reports, and ad-hoc capabilities. His skills include Microsoft Power BI, Alteryx and Tableau, Microsoft SQL Server, Microsoft Excel, SAP (G/L and BW-FI modules), Hyperion Essbase, and VBA.