Alex Biyevetskiy specializes in SEO and digital marketing for startups, e-commerce, and business websites across all verticals. His expertise includes product marketing and management, competitive intelligence, positioning and branding, go-to-market strategy, marketing automation, lead generation, content marketing, enterprise SEO, YouTube video SEO, social media marketing, web analytics, PPC, CRO, ASO. At Kaspersky Lab, he drove digital marketing and SEO strategy, stakeholder reporting, and technical implementations. Alex also has worked at Catalyst Digital, a WPP agency, where worked on campaigns for brands like SamsClub, Whirlpool, Barclay, Novartis, Amgen, Pfizer, and EMD Serono.

Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

At Google, Steven Ma works as a data analyst providing data analysis, data visualization and automation processes to improve efficiency and to support business decisions. He has strong knowledge of statistical models, machine learning models and quantitative fields and proficient in Excel, Python, SQL, R and Tableau. His experience also includes conducting marketing and business analytics and financial data analysis for companies across various industries such as ASUS, Merck and Cathay Real Estate.

Michael Darragh has over 20 years of international experience helping marketing and business leaders embrace digital transformation, including in-house operational efficiencies and award-winning marcoms strategies. He has worked with prestigious agencies, brands and businesses around the world including McCann and Ogilvy.

Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.