Paula Rodgers is a B2B, tech-savvy marketer with 20 years of IT marketing experience, having worked with global technology companies such as IBM, HP, Vodafone, and Microsoft. At Dynatrace, she was responsible for setting strategic direction, driving regional marketing outbound/inbound strategy, PR and strategic programs, and building customer advocacy in Asia-Pacific and Japan (APJ). Her past clients also include Dell, Docker, Endace, and PagerDuty.

Jeff Gammon is an SEO specialist with over 19 years' experience in web marketing, content development, and performance analysis. He has expertise in content strategy, technical SEO, on-page optimization, SEO keyword and competitor research, A/B testing, SEO analysis, and performance reporting. At XO Group, he set and managed the SEO strategy for the company’s websites, including TheKnot.com, TheBump.com, and TheNest.com. His past clients also include brands like Sutter Health, Ten Strands, and Diving Swallow Tattoo.

Kevin McLaughlin is a digital marketer and problem solver with experience collaborating with international B2B and B2C enterprise and government clients across a variety of fields including data services, healthcare, retail, technology, and tourism. He has diverse expertise in analyzing audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM. Previously worked for a digital marketing agency, he has executed strategy across all digital disciplines and managed client relationships with multiple companies, including Samsung Electronics, Samsung Display, and Dun and Bradstreet.

Angela Christian is a seasoned executive professional with over eight years of experience in creating and executing growth and customer retention strategies. She spent five years working at Google with chief marketing officers to develop compelling digital marketing strategies to grow businesses and launch new product lines. With her specialization in content creation, social media ads, Google advertising, PR, and email marketing, she has helped companies like ADAY, Crimson Bikes, elevation6225, Fidelity Investments/Fidelity Labs, Send Ribbon, UpStack, Toast, Sweeten, and Whole Biome.

Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.