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Rachael De Foe

Media Strategist
Former senior account executive at FleishmanHillard.
Rachael De Foe is a strategic communications consultant specializing in emerging technologies, with experience covering fintech, blockchain, cryptocurrencies, and startup culture. She was a senior account manager and media strategist at a PR and communications company, where she worked with client teams from three regions and 14 cities. Rachel also secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others. At FleishmanHillard (now Omnicom PR Group), she led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).

Alex Oakden

Media Strategist
Tech partnerships, SEA lead at Google.
Alex Oakden is a marketing strategist with a demonstrated history of working in the performance marketing and advertising industry with skills in digital strategy, e-commerce, product marketing, and AdCloud strategy. He has strong experience in business development and marketing transformation, having worked with global clients such as Adidas, L’Oréal, and Shiseido. Alex also holds certifications in Facebook Blueprint, Amazon Web Services, Adobe Marketing Cloud, Google Marketing Platform, Analytics 360 Advanced, and Lazada Marketing Solutions.

Florent Aubry

Media Strategist
Worked with Bayer, GSK, and Medtronic.
With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Syed Noor

Media Strategist
Digital performance manager at Publicis Media Groupe.
Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.

Alina Odintcova

Media Strategist
Managed HBO Asia and Scoot Airlines accounts.
Alina Odintcova is a digital marketer with four years of international experience across different markets. Her expertise includes digital strategy, media planning, branding, content marketing, CRM, social media marketing, Facebook and Google advertising, influencer marketing, and campaign management. At FALCON Agency, she has led performance marketing projects for multiple e-commerce, FMCG businesses, and airlines across the Southeast Asia region, including Scoot Airlines, HBO Asia, Wine Connection, and Genki. Alina also has experience working for L’Oreal, British American Tobacco​, and Rocket Internet.

Monica Winny

Media Strategist
Previously worked with leading agencies and financial services brands including Mastercard, Citibank, Standard Chartered, TBWA and Google APAC, supporting regional social media, digital marketing, and integrated campaign initiatives across APAC markets.
Monica Winny is a digital marketing and social media professional with over 8 years of experience across finance, FMCG, technology, travel, and lifestyle brands within APAC. She specialises in social media strategy, digital campaigns, content marketing, audience insights, and performance-driven marketing across both agency and in-house environments. Most notably, Monica worked as a Digital Marketing Advisor for Mastercard and Citibank, managing integrated digital campaigns across 10 APAC markets, including Singapore, Hong Kong, Thailand, Indonesia, and Australia. She supported campaign optimisation across paid social, display, partnerships, and customer-engagement channels through analytics-driven marketing strategies and audience-targeting initiatives. She currently works as a Consultant at Kantar, advising regional finance and FMCG clients, including Standard Chartered, on marketing effectiveness, campaign performance, and consumer insight strategies across SEA and APAC markets. Monica also brings strong hands-on social media experience from her role as Social Media Manager at TBWA\Worldwide, where she managed TikTok, Instagram, and Facebook content strategies for Visit Singapore. Earlier in her career, she led content marketing and social campaigns for brands including Club Med, Dano Global, NBA Asia, and CÉ LA VI, managing digital campaigns, social media activations, audience engagement, and content performance initiatives. Her expertise spans social media strategy, digital marketing, paid media, campaign analytics, audience insights, APAC regional campaigns, content marketing, and integrated digital campaign management.

Jean Garcia

Media Strategist
Digital marketing manager for Standard Chartered Bank.
Jean Garcia is a digital marketer with almost a decade of experience working with top tier global brands across fintech, skincare, haircare, nutrition, health, and wellness sectors. Her market exposure includes Southeast Asia, APAC, and Africa. As a digital marketing manager at TBWA\, she consults Standard Chartered Bank to drive end-to-end digital engagement for the bank and manage and implement their digital marketing initiatives. At Wunderman, she served as a senior account manager responsible for GSK Physiogel and P&G Pantene's Firebrand. Jean also worked at McCann Worldgroup Philippines and McCann Health Singapore.

Summer Lee

Media Strategist
Worked for L’Oreal and Resorts World Sentosa.
Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.
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