With over ten years of consulting experience, Justin Ryan Thomas specializes in helping high-growth B2B and SaaS marketers scale their profits through ROI-driven content, promotion, and measurement. He has provided growth marketing services to numerous small and large clients, including Toyota, PepsiCo, and Sony. As a guest lecturer at General Assembly, he has presented on topics like data analytics, SEO, and digital marketing. Justin also worked on content marketing, brand planning, consumer science, and digital marketing for UCLA Health and RPA Agency.

Fátima Peribáñez has a decade of experience managing SEO and digital projects for leading brands nationally and internationally, focused on insurance, e-commerce, travel, and online casino. As a former group head of SEO at Lastminute.com Group, she led the development and growth of SEO leader platforms for brands like Rumbo.es (Spanish market), Volagratis.com (Italy), Bravofly.fr (France), lastminute.com (UK, France, and Germany), and Jetcost.com (with presence in 40 countries). Her experience also includes managing SEO and online reputation strategies for popular domains in the Spanish market, such as Casadellibro.com, Ikea.com, eDreams.es, Europcar.es, and Galpenergia.com.

Damian Rams is a conversion optimization consultant with several years of experience in digital analytics and conversion optimization. Specializing in UX audit, CRO with A/B testing, Google Analytics, and Google Tag Manager, he has worked for various clients including Adecco, ZnanyLekarz (Docplanner group), HotelQuickly, RiseHigh, and Sigmoidal. Damian has published articles and conducted workshops and training on digital analytics and conversion optimization. He is also highly proficient in using Optimizely platform and a ConversionXL Certified Optimizer.

Specializing in SEO and lead generation, Nick Thorp is a marketer with 20 years’ experience enhancing the customer experience across print, digital, and event channels. He has diverse expertise across all aspects of marketing, including strategy, research, advertising, content, analytics, and reporting. Having worked as a head of UK digital for a global financial services company, he has driven brand awareness and lead generation for a range of product and service offerings. Nick holds several certifications such as Content Marketing (HubSpot Academy), Google Analytics and Google Ads Search (Google), and SEO Fundamentals (SEMrush).

Olatz Aizpurua is a senior digital marketing consultant with over nine years of experience in both web analytics and digital marketing, including SEO, PPC and display. She is highly experienced at planning and executing effective marketing strategies across different verticals such as publishing, education, healthcare, hospitality, technology, travel and fashion. With her expertise in delivering digital solutions, she has worked for small-mid businesses to increase leads and grow revenues. Olatz is also Google Adwords and Google Analytics certified.

Cian Kennedy is an experienced growth marketing and operations lead specializing in data analytics, CRM, growth, and early market launch. He has worked as a CRM strategy lead at Uber for four years, launching markets such as Irish, Northern Irish, and UK region markets and developing retention and engagement. His diverse skills also include copywriting and email creation using MailChimp, Salesforce Cloud, and Iterable.