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Pamela DeLoatch

Case Study Writer
Specializes in employer branding & HR management.
With over ten years of human resources experience, Pamela DeLoatch specializes in writing for businesses in B2B retail, e-commerce and HR technology. She has crafted various B2B marketing materials, articles, blog posts, case studies, white papers, ebooks, and guides for a range of human resources and technology brands, including HR Dive, Adobe, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, and TechTarget. Pamela also writes on wellness and behavioral health.

Tatiana Walk-Morris

Case Study Writer
Journalist, editor & B2B content creator.
Tatiana Walk-Morris has over four years of journalism and content marketing experience, having worked for clients within the finance, restaurant, and real estate industries. She has written blog posts, email campaigns, web page copy, case studies, user guides, and other lead-generating content for companies such as TopstepTrader, Imagination Publishing, Aquent, and Insureon Solutions. As a journalist, her reporting spans across various beats, ranging from business and technology to culture and personal finance. Her work has appeared in multiple national, regional, and B2B publications, including Vogue Business, Adweek, The New York Times, The Guardian, Cosmopolitan.com, SELF.com, Marie Claire, Chicago Lawyer, Retail Dive, and Marketing Dive.

Ashley Poynter

Case Study Writer
Published in Forbes & PaymentsJournal.
Ashley Poynter has over 13 years of experience creating award-winning content for organizations in the fintech and financial services space. She specializes in industry-tailored white papers, articles, thought leadership, and other content creation that drives an audience to action. Her clients include the Illinois Technology Association (ITA), Opus Consulting, FlourishCon, Optimized Workforce, PayArc, and MerchACT, among others. Ashley has also published ghostwritten articles for clients in Forbes, PaymentsJournal, and Digital Transactions.
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