Nicole Gustas is a data-driven digital marketer with over a decade of experience delivering business results across content, social media, SEO, and SEM. She has worked with clients and agencies from various industries, including travel, tourism, sports, health, and wellness. At Tourism Australia, she managed all digital campaigns for leisure marketing in the US, Canada, and Brazil. Her skills include keyword research, web analytics, copywriting, Google AdWords, Google Analytics, and Adobe Photoshop.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.