Jackie Zischang is a performance marketer with over a decade of experience working with clients across diverse industries such as apparel, retail, food and beverage, telecommunications, pharma, and entertainment. Her skills include paid media strategy and activation, paid social ads, display/programmatic, affiliate marketing, brand awareness, e-commerce marketing, acquisition and retention, content strategy, and product positioning, among others. Having worked with global agencies like OMD, Resolution Media, and PHD, she has had the opportunity to handle brands such as GSK (Tums, Alli, Breathe Right, Panoxyl), Sleep Number, The Hartford, Humana, Toys R Us, Babies R Us, and Frito Lay.

Cheryl Han has experience in PR, branding, strategic communications, senior management profiling, media relations, digital marketing, and content production with a focus in the e-commerce, logistics, and retail industries. She has worked in global, international settings in both multinational companies and startup environments. At DHL, she has led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group. Her experience also includes establishing the public relations and marketing department for a large independent entertainment and artiste management agency in Singapore, FLY Entertainment, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).

Eric Jones has worked on brand strategy, social media, digital planning, content creation, analytics, and campaign management in his four years of experience in digital marketing. Working mainly in nonprofit and political spaces, he has worked on projects across sectors, including a mayoral campaign for Lee Harris for Shelby County Mayor. At New Memphis Institute, Eric has increased brand equity with a 52% increase in social followers and a 100% increase in engagement.