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Manoela Vieira

Channel Development Strategist
LATAM channel marketing manager previously from Dell.
Manoela Vieira is an international marketing specialist, channel and business development and multilingual professional with over ten years of experience in channels programs and its implementation, integrating marketing and sales promotions. She has managed a cross-functional, PR, track program for an international campaign, and global projects involving the manufacturer, distributor, IT channel, and system integrators. At Dell and Kemp Technologies, she has developed and executed B2B database marketing, including branding, lead generation, market research, account-based marketing, digital marketing, and co-marketing campaigns. Manoela is also highly proficient in using marketing software such as Salesforce, Eloqua, and Marketo.

Tony Tan

Channel Development Strategist
Worked with Alipay and Philips.
Tony Tan is a communications and tech PR professional with over 20 years of experience across leading agencies including Weber Shandwick, Havas Worldwide, and MSLGroup. He specialises in five core innovation sectors, including financial services (fintech), deep technologies, healthcare and wellness, lifestyle and public sector. Tony has experience securing media coverage in major outlets such as The Edge Singapore, BBC World News TV, Fortune Magazine, Nikkei Asia, and Money FM 89.3 (Radio). He has advised blue-chip multinational technology corporations on public relations strategy, regional media and analyst relations, and C-level communications. At Weber and Havas, he led multi-market campaigns and customer advocacy programmes for brands such as Alipay, Ericsson, Red Hat, Philips, and Motorola Solutions. He has provided senior counsel on corporate messaging, thought leadership, and reputation management, and worked closely with executives to support APAC-wide visibility efforts.

Odelia Reshef

Channel Development Strategist
Digital marketing for Microsoft & Plataine.
An independent chief marketing officer, Odelia Reshef has deep expertise in demand and lead generation campaigns and brand strategy. She has crafted experiences in digital campaigns, manufacturing trade shows and events, content marketing, social media, PRs and media relations, and marketing automation for Industry 4.0, IoT, AI SaaS startups and software tech companies including Plataine and BIScience. At Plataine, she exceeded lead generation targets by 600% within 12 months with 50-60% of leads originating from newly established digital channels.

Wee Leng Tay

Channel Development Strategist
Go-to-market expert for Apple & Uberall.
Wee Leng Tay has specialized in developing go-to-market strategies and partnerships for businesses in Southeast Asia. Wee Leng worked with Uberall to drive its Asian expansion for integrated location marketing and data management services, and managed relationships with resellers and channel partners. Prior to that, she worked at Apple to establish initiatives at E2 Connect conference, the first accessibility-themed conference organized by the Infocomm Development Authority of Singapore.

Drew Brucker

Channel Development Strategist
Worked for Ziva & HubSpot.
A polished digital marketing specialist, Drew Brucker has over eight years of experience leading and developing growth marketing initiatives. His expertise includes content strategy, website UX/UI design, search engine optimization (SEO), lead nurturing/conversion, email marketing, social media, and PPC. Drew has worked with various global brands including W Hotels, Fletch, Alliance, Holler & Dash, Ziva, Under Armour and HubSpot. As a senior brand and digital marketing manager for a waste management company in Atlanta, he has been working extensively to create and champion a holistic inbound marketing strategy across all channels.
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