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Tomas Trtek

Conversion Optimization Expert
SEM expert for Marketo, Intuit & Cisco.
A result-driven performance marketer, Tomas Trtek is CXL Certified Optimizer & Growth Marketing Specialist. He has proven success in Conversion Rate Optimization (CRO) and creating landing pages for various businesses, also managing Search Engine Marketing (SEM) campaigns for financial services and enterprise Software-as-a-service (SaaS) businesses.

Jeremy How

Conversion Optimization Expert
Worked for Decathlon, eBay, and PHD Singapore.
Jeremy Thaddeus How is a digital marketer with diverse experience in planning and implementing both digital branding and performance solutions. He has helped brands build complete digital marketing funnel through data to drive brand engagement, conversions, and revenue. At Decathlon Singapore, he has optimized performance campaigns on channels, such as Search, YouTube, Display, Gmail, Facebook, and Instagram, and monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager. His experience also includes working in various marketing roles for Enterprise Singapore, eBay, and PHD Media.

Julie Marks

Conversion Optimization Expert
Award-winning CRO and email marketing expert.
Julie Marks is an experienced email marketing specialist with a demonstrated history in the marketing and advertising industry particularly providing technical support in digital, email and interactive marketing, online advertising and account management. She has solid experience in leading social media strategy, content creation and graphic design for various channels and clients and executing strategic CRO testing initiatives to increase website conversion rates. At Nebo Agency, Julie developed email marketing campaigns that have won multiple awards for the first time in the agency's history such as 2018 Atlanta Interactive Marketing Association Awards Best Email Marketing Campaign, 2018 Best in Show Cross Channel Marketing and 2017 Email Marketing Best in Show.

Damian Rams

Conversion Optimization Expert
CRO, UX, Google Tag Manager & Google Analytics expert.
Damian Rams is a conversion optimization consultant with several years of experience in digital analytics and conversion optimization. Specializing in UX audit, CRO with A/B testing, Google Analytics, and Google Tag Manager, he has worked for various clients including Adecco, ZnanyLekarz (Docplanner group), HotelQuickly, RiseHigh, and Sigmoidal. Damian has published articles and conducted workshops and training on digital analytics and conversion optimization. He is also highly proficient in using Optimizely platform and a ConversionXL Certified Optimizer.

Kathryn Collins

Conversion Optimization Expert
Seasoned marketing automation expert with Marketo.
Kathryn Collins is a senior marketing operations leader with nearly a decade of experience managing global marketing automation, CRM, and analytics programs across technology, consulting, and consumer sectors. At Expedia Group, she has spent the last five years overseeing Marketo and Salesforce operations, driving data hygiene, transformation, and enhancement projects, while building analytics dashboards to optimize campaign performance and improve conversion benchmarks. Her consulting background at Squiz and CACI showcases her expertise in Marketo implementations, lifecycle strategy, lead generation, and ROI-focused automation solutions, where she delivered measurable revenue impact and grew marketing contribution by over 3,500%. Kathryn is also skilled in stakeholder management, process standardization, and training, having enabled marketing teams through workshops, documentation, and scalable program design.

Chris Smith

Conversion Optimization Expert
SEO manager & web strategist at Mortgage Choice.
Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

Katie Kelly

Conversion Optimization Expert
Clients include Jack Daniels & Matalan.
With over ten years' experience in operational and strategic marketing roles, Katie Kelly specializes in content creation, strategic planning, customer centricity, user experience, process optimization, research, and project management. She has worked in agencies, in-house and consulting across early-stage startups, international FMCG, B2B tech companies, and household brands such as Jack Daniels, Durex, Matalan, webuyanycar.com, and Benefit Cosmetics. Alongside consulting, Katie has written for E-consultancy and created feature stories for Yahoo! Finance, Guardian, and BBC Radio One.

Cody Cusker

Conversion Optimization Expert
Certified in Google Ads, Google Analytics, and Facebook Blueprint.
Cody Cusker specializes in increasing ROI by optimizing business sales and leads. He has created, measured, analyzed, and optimized digital marketing campaigns for various clients, including Toyota, Acuity Scheduling, TCF Center (Detroit Convention Center), Goodyear, Honeywell Aerospace, Republic Services, TruGreen, and Arizona Lottery. His experience includes launching and managing numerous campaigns for AWS (Amazon Web Services) using bulk uploaders, such as Google AdWords Editor, Bing Ads Editor, and Sprinklr. Cody also holds certifications in Google Ads, Google Analytics, and Facebook Blueprint.
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