Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Stephanie Rushford is a social media copywriter and strategist with experience working with clients, ranging from nongovernment organizations, private companies, and diversity leaders. She has expertise in creating content for social media ads and campaigns. Her past clients include American Educational Research Association and Conservation International, among others. Stephanie also worked with McKinsey & Co, where she oversaw the editorial redesign and web production work of various practice sections for the company’s website.

Kristen Gode is a Salesforce certified Pardot specialist with experience in marketing automation, demand generation, marketing strategies, and copywriting. As a former marketing automation manager at Acuity Brands, she has managed and deployed digital marketing assets to support lead generation objectives for several brands. Her expertise includes integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages, and creation of responsive email, form, and landing page layout templates. She also holds other certifications such as HubSpot Inbound Marketing, Content Marketing, and Google Analytics.

Adam Hendren is a digital marketer with skills in paid media planning, consumer insights and analytics, business analysis, direct to consumer, email marketing, influencer marketing, project management, HTML and CSS, agency and vendor relationship management, and media partnerships. As a digital marketing and advertising strategist at General Mills, he has implemented digital advertising strategy, created digital assets, and implemented new digital tools. His past clients include Universal Music Group, Capitol Christian Music Group, and Gaither Music Group.