Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.

Cheech Foo is an independent SEO and CRO professional specializing in Chinese digital marketing including WeChat, Weibo, Baidu and mobile payment solutions like WeChat Pay and Alipay. His excellent understanding of the western markets and local Chinese marketing landscape has helped various Australian businesses market growth both in China and within Australia. Cheech has also provided paid search optimization and analytics optimization services for brands and publicly listed companies such as Huggies, Commonwealth Bank, Accumax Global, Lonely Planet, and Cedar Woods Properties. A director of Ignite Search and Ignite China, he is a finalist for 2018 Information Technology Category Small Business Champions and 2017 Belmont & Western Australian Small Business Awards.

With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.

Ana Filimosina is a digital marketing professional with over a decade of hands-on experience in SEM, display, SEO, Google Analytics, and CRO. She has expertise in researching, implementing, reporting on, and optimizing cross channel digital strategies in the performance marketing arena across AU and UK markets. Her industry experience includes travel, finance, insurance, retail, and FMCG. At Resolution Media, Ana implemented SEM and client handling process framework which improved client performance.