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Work with B2B MarketersAmong many tools created by Google to analyze your website, promote it, and manage your search engine presence there’s one relatively fresh tool – Rich Results Test. What is it? How to use it? And why? Let’s take a look.
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.