Victoria Shi is a brand and innovation strategist with strong experience in solving complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare. At Lippincott, she has established the cruise guest experience for Carnival Corporation’s Ocean Medallion wearable and IoT technology through app and website copywriting, brand activations and marketing strategy — landing Carnival on Fast Company’s list of most innovative companies. Victoria has been consulting for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.

Abigail Wharff is a brand strategist with over ten years of solid marketing experience in diverse industry verticals including events, hospitality, beauty and financial. She has worked with several local businesses to develop pricing strategies and creative assets and manage process flows. At GE Capital, she has coordinated in the development of the Synchrony Financial corporate content strategy and digital advertising plan to increase brand awareness and led the process for the creation of a new brand identity plan for GE Capital’s 2014 Retail Finance spinoff. Abigail is also skilled in food/product photography and copywriting as part of her brand management expertise.

Shane Samuel is an Amazon marketing manager with strong experience in analyzing market trends and offering innovative solutions. Working at an education management company, he has managed brand presence and overall growth strategy on Amazon and developed Amazon-specific marketing copy for all products, aligned with KTP brand messaging. Using his skills in Adobe Creative Suite and Digital SLR photography, Shane has designed cross-platform images and templates for the web, social media, presentations, and various collateral for clients, including managing accounts such as LANCÔME, Max Mara, and Dolce Vita.

Bri Ducey is a social media marketing manager with industry experience in marketing, content strategy, design, music, social media, and public relations. She has strong expertise in driving business growth and retaining consistent brand voice by creating content and managing social media accounts, including Instagram, Facebook, and Twitter. With her proficiency in art direction and music supervision, she has assisted in the post-production process of fashion videos, campaigns, editorials, and advertisements using Final Cut Pro X, Photoshop, and Capture One for multiple clients such as Vogue, L’Officiel, Narcisse, Theory, Nine West, and Intimissimi. Her experience also includes developing in-depth strategies across all media tactics from brief to launch in digital, social, print, radio, and TV and performing consumer behavior reports based on data and trends.

Jackie Zischang is a performance marketer with over a decade of experience working with clients across diverse industries such as apparel, retail, food and beverage, telecommunications, pharma, and entertainment. Her skills include paid media strategy and activation, paid social ads, display/programmatic, affiliate marketing, brand awareness, e-commerce marketing, acquisition and retention, content strategy, and product positioning, among others. Having worked with global agencies like OMD, Resolution Media, and PHD, she has had the opportunity to handle brands such as GSK (Tums, Alli, Breathe Right, Panoxyl), Sleep Number, The Hartford, Humana, Toys R Us, Babies R Us, and Frito Lay.