Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.

Shazrina Daud is an experienced social media manager with expertise in a broad range of digital marketing platforms, delivering and setting up successful digital campaigns across APAC with cross-cultural teams. Her skills include social media and Google advertising, online media buying, and analytics. She works as a marketing and social media manager at eGentic Asia Pacific and has worked at Aspire Global Network, where she managed the company’s social media platforms.

With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Monica Winny is a digital marketing and social media professional with over 8 years of experience across finance, FMCG, technology, travel, and lifestyle brands within APAC. She specialises in social media strategy, digital campaigns, content marketing, audience insights, and performance-driven marketing across both agency and in-house environments. Most notably, Monica worked as a Digital Marketing Advisor for Mastercard and Citibank, managing integrated digital campaigns across 10 APAC markets, including Singapore, Hong Kong, Thailand, Indonesia, and Australia. She supported campaign optimisation across paid social, display, partnerships, and customer-engagement channels through analytics-driven marketing strategies and audience-targeting initiatives. She currently works as a Consultant at Kantar, advising regional finance and FMCG clients, including Standard Chartered, on marketing effectiveness, campaign performance, and consumer insight strategies across SEA and APAC markets. Monica also brings strong hands-on social media experience from her role as Social Media Manager at TBWA\Worldwide, where she managed TikTok, Instagram, and Facebook content strategies for Visit Singapore. Earlier in her career, she led content marketing and social campaigns for brands including Club Med, Dano Global, NBA Asia, and CÉ LA VI, managing digital campaigns, social media activations, audience engagement, and content performance initiatives. Her expertise spans social media strategy, digital marketing, paid media, campaign analytics, audience insights, APAC regional campaigns, content marketing, and integrated digital campaign management.

Ethel Kang is a content writer and strategist with experience in social media management, social media content, EDM, press release, and presentation decks. As a marketing executive for Udders Ice Cream, she has managed and expanded online e-commerce channels, including Deliveroo, FoodPanda, GrabFood, HonestBee, and RedMart. Ethel has also serviced clients with the event and PR support from the lifestyle industry, such as SuperPark Singapore, Antipodes Skincare, Disney On Ice 2019, TRESemmé, and Clark's. Her expertise also includes implementing Google Analytics for marketing statistics.