Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.

Daniel Doebrich is a digital and brand strategist specializing in e-commerce content with experience working with emerging startups and large-scale companies across different industries. As a senior digital strategist at Tribal Worldwide, he has planned and analyzed digital campaigns for top tier clients such as Advil, NHL, NFL, Quaker, and ExxonMobil. In 2018, he has developed social strategy for Starbucks "Afternoon Made" summer campaign. His past clients also include Morgan Stanley, YouTube, Google Play, Credit Suisse, BMW, Audi, Maltesers, Unilever, LensCrafters, MetLife, and Vodafone. Daniel has been shortlisted in 2012 Cannes Mobile Lions Shortlist and 2012 DMMA OnlineStar Mobile.

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.

Liz Kennedy is a digital media executive with over ten years of experience launching brands through strategic marketing, creative content, and social media solutions. Specializing in e-commerce, she has created content for various large corporations and small startups such as Fisher-Price, Barbie, Indagare, Hint Water, Motherly, NBC/Bravo, Everyday Health, What to Expect, Claritas, ESKO QuickStart, and NJ Family Magazine. As a director of content strategy and social media at FreshDirect, Liz has repositioned its brand to be a part of the cultural food conversation, creating a first-ever brand book and style guide.

Karina Antenucci is a senior copywriter, editor, and brand content strategist with over 16 years of diverse editorial and marketing experience. She has expertise in providing professional, premium digital content services to consumer lifestyle, B2B, entertainment, and tech companies across the USA and Europe. Specializing in e-commerce, she has created content for several clients such as Bjorn Borg, Taylor Corporation (Office Depot, Official Costumes, 123Print, Bride and Groom Direct, Now Docs), HauteHouse Brands, and Graco. As a magazine writer and editor, her articles have appeared in publications, including Atlanta Magazine, Georgia Travel Guide, Southbound, DeKalb Visitors Guide, Les Nouvelles Esthetiques & Spa, The Atlantan Brides, Jezebel, Ocean Home, Simply Buckhead, Delta Sky, Private Air, Elite Traveler, American Profile, and Men’s Book Atlanta.

A content strategist, producer, and designer, Kristina Martin specializes in developing strategies for e-commerce content. She has extensive experience designing and producing digital and print materials such as graphics, video, animations, promo flyers, marketing kits, restaurant menus, and logos for multiple clients, including Hilton Hotels, Brandeis University, and Littlejohn Law, PLLC. At Ben & Jerry's, she has strategized and produced photo, video, blog, and design assets for global markets. Kristina is proficient in Google Analytics, Hootsuite, Buffer, Percolate, Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.