Kate Hoeffler is a Performance Marketing & Data Specialist with strong experience delivering cross-channel media campaigns, technical analytics solutions, and insight-driven optimisation. With a background spanning agency environments in Australia and the UK, she has managed high-spend PPC and paid social programs while driving efficiency gains through smarter tracking, automation, and reporting. Her expertise includes GA4 implementation, BigQuery setup, dashboard development, and ongoing measurement strategy to ensure accurate, actionable data across campaigns. Kate brings a proactive approach to problem-solving and stakeholder collaboration, consistently translating complex datasets into clear performance recommendations that support commercial growth.

Samuel Ng is a digital marketer specializing in email marketing, content marketing strategy, landing page copywriting, and lead generation for B2B, tech, and medical industries. At Elsevier Singapore, he has initiated both paid and organic search engine marketing campaigns and trained the APAC team in using tools such as Google Ads, Google Analytics, and their custom email marketing software. As a certified email marketing and content marketing specialist, he also has expertise in creating email campaigns and repositioning products by writing sales messages, press releases, blog posts, articles, and emails.

Jason Faber is an accomplished SEO and Growth Marketing Consultant with over 15 years of experience helping startups, SaaS companies, and enterprise brands scale through data-driven strategies. His expertise spans technical SEO, product-led growth, conversion optimization, and full-funnel acquisition, making him a trusted partner for businesses seeking long-term, sustainable growth. He has led growth initiatives for companies across diverse sectors, including healthcare, B2B software, and digital marketplaces. From building scalable SEO infrastructure at a stealth startup to driving user acquisition and content performance at Shopify and Wethos, Jason brings a strategic yet hands-on approach that consistently delivers measurable results. His consulting work includes leading multi-location SEO for Veterinary Emergency Group, improving visibility and lead generation across competitive U.S. markets. Jason is known for aligning cross-functional teams, translating data into action, and designing acquisition programs that improve core KPIs like CAC, LTV, and organic conversion rates. Proficient in tools like GA4, Ahrefs, and HubSpot, he combines technical expertise with business insight to drive results at every stage of the growth journey.

Growth Hacker with various startup experience. Highly skilled in data-wrangling and executing campaigns focusing on ROI and sustainable growth across many different platforms and media including but not limited to Google, Facebook, Meta & Native Ads. Proficient in Python (Django, Flask, selenium, pandas, sklearn), SQL, Tableau, JavaScript (ES6, React, AppsScript), HTML, CSS, Google Suites (Ads, Analytics, Looker, BigQuery, Youtube, Web Designer), Adobe Suites (Photoshop, Illustrator), Microsoft Office Suites (Excel). Adwords & Analytics certified. Other Growth Stacks: Segment, Mixpanel, Amplitude, Appsflyer, Branch, Google Tag Manager, Hightouch, Funnel, Snowflake

Nickolaus Leonardos is a seasoned performance marketer with over 10 years of experience scaling ecommerce and service-based brands. He specialises in paid social media campaigns, conversion optimisation, and creative strategy, helping founders and growth teams build scalable acquisition engines and profitable funnels. Through both consultancy and leadership roles, he has delivered results across industries including beauty, wellness, home goods, and consumer lifestyle, consistently improving ROAS and unlocking profitable growth. He integrates the right adtech tools, audience strategies, and data-driven experimentation to refine cost efficiency and accelerate revenue. Collaborative and commercially focused, Nick partners with cross-functional teams to turn brand goals into measurable growth.