An independent search engine marketing (SEM) expert, Beatriz Cruz has over three years of experience in PPC and SEO campaigns for consumer products, automotive brands, telco companies and banks. She has delivered SEO and local search audits, content strategies, and site migration recommendations for various clients including Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine (Absolut Vodka, Malibu Rum, The Glenlivet). At Media Experts, she has supervised a dedicated team of search marketing analysts in the development of paid search accounts while promoting innovative thinking to continuously drive business and marketing results for clients. Beatriz is a multilingual speaker (Spanish, English and French) and is holding certifications from Google Adwords, Google Analytics and Bing Ads.

Alexandre Robert is an SEO consultant with specializations in creating SEO-friendly content, keyword research, competitor research, and netlinking campaigns. He has a strong journalism background, working on editorial and SEO strategies for various agencies, including French Media. Alexandre has also provided onsite and offsite SEO services for Superprof and Michelin Australia, and has performed SEO audits for Nature O Frais and Beaming Lab which include the HTML structure improvements and keyword reports.

Rory Gillett has provided excellent onsite and offsite SEO services for leisure, travel and tourism industries for four years as an independent digital marketing expert. A former SEO and social media consultant at Moore-Wilson New Media, he has developed link building ideas, competitor research and analysis, advanced keyword research, outreach, PPC management and social media campaigns. Rory is particularly strong in on-page SEO audits, organic search optimization and ROI maximization.

Jacob Cheng is an experienced SEO manager with a demonstrated history of working in the marketing and advertising industry. He is skilled in SEO, PPC, CMS, e-commerce, and web development, having worked with companies such as WeBoost, Digital Next, Sites n Stores, GMT Lighting, and StewArt Media. His expertise also includes using tools like Google AdWords, Search Console, Google Analytics, Tag Manager, Google Optimizer, SEMrush, WordStream, Screaming Frog, Ahref, Webmaster tools, Prestashop, WordPress, Magento, HTML, CSS, SQL, JavaScript, and Photoshop.

An experienced SEO consultant, Rachael Ede has over 12 years' experience working both in-house and agency-side, mainly for large brands. She has worked across various industries, such as fashion, retail, finance, FMCG, food, electronics, travel, entertainment, government, health, property investment, and telecommunications. At PHD Media, Rachael oversaw the delivery of SEO of all work, from link building to onsite optimization, including the SEO for website migration of McCain and Sainsbury’s Live Well for Less. Her past clients include House of Fraser, Sainsbury’s, Natwest, RBS Worldpay, Cadbury, Tassimo, Holiday Hypermarket (TUI), Cruise Deals (TUI), Transport Direct, Harry Potter Studio Tours (Warner Bros), Sky, COI, TV Licensing, Army Jobs, and Bayer.

Nicholas Bortoluzzi has five years of international experience in digital marketing across Asia, Europe, and the UK. Having worked in SEO roles for marketing agencies like Croud and Three Whiskey, he has provided services for clients across various industries, including pharmaceutical, healthcare, retail, and e-commerce. At Mindshare, he developed and executed SEO campaigns for brands like Jaguar, Land Rover, Pandora, TK Maxx, HSBC, and AMEX. He is also proficient in using tools such as Screaming Frog, GT Metrix, Google Analytics, Keyword Planner, Searchmetrics, Pingdom, SEMrush, Ahrefs, Hitwise, AWR Cloud, and WebTrends.

Andrew Hoon is an SEO specialist with expertise in various aspects of SEO, including on-page SEO, keyword research, content optimization, backlinking, as well as reporting and analytics. At First Page Digital, he led linkbuilding campaigns for several enterprise clients such as Razer and Trip.com. He was also an SEO specialist for a digital marketing agency in Singapore, where he executed SEO campaigns established brands in education and F&B. His experience also includes Facebook Ads optimization, social media management, branding, and web development. Andrew is proficient in SEO tools such as Ahrefs, Screaming Frog, Majestic, Google Analytics, and Webmaster.