Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Amanda Weisman is a social media strategist with experience working for a variety of clients, including leading brands, startups, celebrities, entrepreneurs, and global firms. She has created original content in the form of photography, videography, writing, graphic design, and email newsletters. Her past clients include Ray-Ban, Luxottica, Pelican, Manhattan Film Festival, and Verge Magazine. At Capital Group, she ran all social media channels and led the biggest paid social media campaigns for the years 2018 to 2019.

Adana is a creative and results-driven social media professional with over five years of experience leading organic and paid campaigns across both B2B and B2C sectors. She is skilled in developing integrated strategies that balance creative storytelling with data-driven optimisation, achieving measurable growth in engagement, reach and conversions. She has managed multi-platform content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest and X, and tailored campaigns for diverse audiences across EMEA, APAC and the Americas. Adana is adept in influencer management, community building, and trend-driven content creation, with proven success in scaling brand presence, driving audience growth, and executing budget-conscious campaigns. She brings a strong blend of creative vision and analytical insight, with expertise in Sprout Social, HubSpot, Google Analytics, Canva and CapCut to deliver high-performing, localised campaigns.

Paris Rosaria Daniel is Adelaide-based social media manager with experience in the beauty industry. Her expertise lies in content creation, social media management, community management, social media engagement, social media strategy, as well as reporting and analytics. She was a social media director at Amplified Beauty Australia, where she handled content and social media strategy to enhance the brand's online image and content quality. Paris is also proficient in social media platforms like Instagram, TikTok, LinkedIn, Facebook, and Pinterest, as well as content editing using tools such as CapCut, Adobe Photoshop, Adobe Photoshop AI, Adobe Lightroom, and Canva.

Heena Kassam is a Social & Content Manager with over seven years of experience building and scaling digital communities across lifestyle, beauty, wellness, retail, and hospitality brands. She is skilled in developing and executing platform-first strategies that combine organic growth with paid amplification, driving measurable increases in reach, engagement, and conversions. Her expertise spans the full social media cycle, including strategy, content production, UGC and influencer activations, community management, and performance reporting. Heena is adept at producing high-performing short-form video, trend-led creative campaigns, and data-driven content calendars that deliver repeatable results. She has partnered closely with paid media teams to design conversion-ready creatives and optimise campaigns across Meta, TikTok, Instagram, YouTube, LinkedIn, and X. Her industry background includes global consumer brands such as Krispy Kreme UK & Ireland and Skywire, alongside consulting and freelance work for health, fitness, and design clients. Recognised for adaptability, creative execution, and the ability to translate insights into strategies, Heena consistently strengthens brand presence and accelerates growth.

With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.

Lindsay Swain is a social media and digital marketing professional with deep expertise in strategy, content creation, and brand storytelling. She specialises in developing and managing global social media campaigns, influencer partnerships, and cross-platform content that strengthen brand presence and audience engagement. She has worked with leading brands including Charlotte Tilbury Beauty, Bondi Sands, L’Oréal (CeraVe & Vichy), Sarah Chapman Skinesis, Feelunique (now Sephora UK), and Lynx Golf, supporting them with innovative social strategies, creative content direction, and community management. Lindsay brings a blend of creativity and strategic insight, ensuring social media activations are aligned with brand values, resonate with audiences, and integrate seamlessly across digital touchpoints.

Adina Pop is a results-driven Digital Marketing Leader with over a decade of experience driving growth for Fortune 500 companies, high-growth startups, and top media agencies across North America. With deep expertise in Paid Media and Growth Marketing, she has successfully managed over $50M in media spend across platforms including Google Ads, Meta, Performance Max, Shopping, LinkedIn, and TikTok Ads. Adina led paid acquisition at Vetster, a leading virtual veterinary care platform, where she applied her healthcare marketing expertise to scale pet telehealth services across North America. Her healthcare work complemented her prior success managing performance campaigns for Nespresso, where she blended premium brand storytelling with conversion-driven strategy to deliver measurable e-commerce results. Previously, at Wavemaker, she held a senior leadership role overseeing cross-channel paid media programs for major brands including Colgate and Office Depot. Adina is known for developing full-funnel strategies, optimizing creative through data and AI-driven insights, and delivering consistent efficiency and revenue gains.