Mark Halliday is a multidisciplinary marketing technology architect and a senior Marketo consultant with extensive experience driving topline revenue through demand generation campaigns. Also an expert in Eloqua and Salesforce CRM, he has the ability to run marketing and sales operations, digital advertising, web strategies, email marketing, and more. Mark has rich experience working with venture capital-backed startups and Fortune 1000 companies.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Hoi Nguyen is a highly technical and data-driven digital marketer with strong experience in tech, cloud computing, retail/e-commerce, restaurants, food, and hospitality. He has developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul. With his advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations, he has been granted as Marketo Certified Expert and Salesforce Certified Administrator.

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Kristen Gode is a Salesforce certified Pardot specialist with experience in marketing automation, demand generation, marketing strategies, and copywriting. As a former marketing automation manager at Acuity Brands, she has managed and deployed digital marketing assets to support lead generation objectives for several brands. Her expertise includes integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages, and creation of responsive email, form, and landing page layout templates. She also holds other certifications such as HubSpot Inbound Marketing, Content Marketing, and Google Analytics.