Stephanie Rushford is a social media copywriter and strategist with experience working with clients, ranging from nongovernment organizations, private companies, and diversity leaders. She has expertise in creating content for social media ads and campaigns. Her past clients include American Educational Research Association and Conservation International, among others. Stephanie also worked with McKinsey & Co, where she oversaw the editorial redesign and web production work of various practice sections for the company’s website.

William Ruzvidzo is a social media and content marketing professional with hands-on experience working with leading global brands, including Mazda, Grand Marnier, RBC, Tim Hortons, Johnson & Johnson, and the United States Federal Government. He specializes in developing content and implement social media strategies that drive marketing goals, business growth, and community engagement. As a social media marketer, William has eight years' experience creating and executing organic and paid social media campaigns and strategies for Canadian and American brands. As a content marketer, he writes content and prepares editorial calendars for websites, blogs, social media, and newsletters across various industries such as lifestyle, tourism, wellness, and nonprofit.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Kendra Nicholson is a multifaceted marketer with expertise in attracting and growing fan loyalty and brand consideration in the highly regulated industries through content-driven thought leadership. She has created organic and paid social media strategic solutions for small- to medium-sized businesses, agencies, and nonprofits. At Steam Whistle Brewing, she grew the social network audience while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing. Her experience also includes leading content strategy for Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical as well as developing social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.