Engage Top Digital Marketing Freelancers in Pharma

Requirement

• The client currently has a web-based software that enables scientists and clinicians to upload, present and browse laboratory results, surveys, and case studies.
• Hire Digital was to build a 1) software backend, 2) data science backend, and 3) a frontend able to analyze and visualize millions of data points gathered from over 3,500 surveys (and growing) from more than 20 countries.
• Hire Digital was to build the end-to-end digital marketing efforts for the launch of this data visualization system - from web and brochure copy to in-depth content pieces at launch, showcasing the features and benefits of the system.

Hire Digital’s Solution

Hire Digital’s project management arm built and managed a team of 9 specialists to deliver the project over 6 months.

Technical team members:

• Data Scientist
• Data Visualization Specialist
• Full Stack Engineer
• UI/UX Designer

Digital marketing team members:

• Performance Marketer
• Content Manager
• Medical Writers
• Video Editor
• Graphic Designer

Impact

• Scientists, doctors, and laboratory technicians from 4,000 laboratories in >20 countries use the data science visualization system from the convenience of any web browser.
• The launch campaign resulted in re-logins and re-engagements of >70% of the existing user base on launch day, together with a significant spike in requests for new accounts for colleagues.

Requirement

• The client is the global market leader in hospital-grade COVID test kits. They wanted to launch a consumer variant.
• They wanted to sell the test kits on a direct-to-consumer basis on their website and also place it on regional e-commerce portals (Amazon + regional platforms).
• Hire Digital was to run a multi-channel digital marketing campaign for the launch, including a landing microsite with a blog, social media activation, paid search, and SEO content.

Hire Digital’s Solution

Hire Digital’s built three separate teams sharing 8 experts. A Project Manager with digital product and healthcare marketing experience oversaw the delivery.

• The Direct to Consumer build consisted of a Frontend Engineer (Shopify specialist), a QA Tester, an eCommerce Marketer, and a Graphic Designer.
• The Amazon team consisted of an eCommerce Marketer and Graphic Designer.
• The digital marketing team consisted of an eCommerce Marketer, Paid Ads Specialist, Social Media Buyer, Graphic Designer, Frontend Engineer, and Content Strategist.

Impact

• The client was late to the consumer market compared to its competitors and needed the whole scope completed within 8 weeks. 
• Hire Digital assembled the team in <3 days and delivered on time, including bespoke placements with multiple media publications and social media influencers.

Requirement

• The client has a comprehensive SAP implementation that manages its global facilities and complex supply chain in multiple countries.
• The client recently expanded into Korea and Japan via M&A and is amidst an 18-month post-acquisition integration program.
• The client required an SAP expert who was trilingual in English, Japanese, and Korean. The expert also needed cross-border / cross-cultural stakeholder management skills with experience in SAP implementation in an industrial manufacturing context.
• The acquired companies in Japan and Korea were using legacy IBM mainframe ERP systems managed by a team of 20.

Hire Digital’s Solution

• Hire Digital’s in-house SAP/ERP experts studied the existing SAP implementation and the post-acquisition integration program.
• We interviewed the client’s business and technical leaders in 5 countries to qualify the requirements further.
• We designed a bespoke and comprehensive battery of interviews and assessments to ensure the candidate was a good fit for the role. The assessment curriculum covered ground on raw aptitude, technical expertise, cultural fit, and commercial depth.
• Hire Digital reached out to >500 SAP candidates within and outside of its network, obtained 100+ completed technical assessments and conducted 30+ face-to-face interviews.
• We finally presented the Client with the top 3 candidates.

Impact

• Adoption of the new SAP-based ERP tools increased 200x over 12 months.
• The regional offices saved 2,500 person-hours per month post implementation of the new SAP system over the legacy IBM mainframe software.
• The client proceeded to engage Hire Digital to form a Business Transformation team by hiring 3 additional junior resources. They promoted the SAP expert to lead this group.

Overview

Hire Digital has helped more than 20 of the largest pharma and healthcare conglomerates with end-to-end digital marketing solutions, including:

• Medical writing for healthcare professionals
• Medical writing for consumers
• Advisory Board / Steering Committee writing support
• Consensus Statement development and drafting
• Post-congress summaries, opinions
• Clinical guidelines, SOPs
• Proposals and collaborations with medical associations / patient organizations.
• Creative work: digital banners, video, animations, infographics, guides, emailers, graphic design, microsite development, targeting and analytics, regional adaptations, etc.
• Technical work: comprehensive content hubs, microsite and landing page buildouts, app development, internal tools, dashboards, etc.

Hire Digital’s Capabilities

• Completed more than 70 end-to-end medical marketing projects for 20 of the largest healthcare companies.
• Over 100 healthcare/medical writers and project managers with diverse backgrounds as doctors, research scientists, clinical specialists, laboratory managers, diagnosticians, pharmacists, and corporate executives.
• Our healthcare / medical talents cover all major therapeutic areas. We have also done custom requisitions for specialist talents in niche TAs and requirements.
• Over 10,000 enterprise copywriters and graphic designers covering print and digital in our network.

Requirement

• Sales had moved from Salesforce SFDC to Veeva CRM.
• Marketing continues to use Salesforce Marketing Cloud (SFMC).
• The Client's marketing team engaged Hire Digital to architect multi-channel SFMC customer journeys. The final implementation requires two-way synchronization between SFMC and Veeva CRM.
• The marketing team and the Sales Operations group sat under different reporting structures in different countries. The security and data privacy teams also needed to sign off on the implementation.

Hire Digital’s Solution

Hire Digital spent the first 2 weeks conducting stakeholder interviews + reading current and legacy documentation to create a detailed technical and organizational roadmap. We then helped the Client’s proponent (the marketing team) pitch the plan to IT and Sales Ops by conducting a workshop with multiple break-out sessions.

Hire Digital then provided a team that worked over 6 months to develop the SFMC customer journeys and pipelines while integrating Veeva CRM along the way:

• Project Director, an ex-VP, who has substantial experience in the healthcare sector as well as IT change management,
• Content strategist who was also the Project Manager in charge of execution,
• Veeva CRM developer,
• Salesforce Marketing Cloud developer,
• Backend software engineer to write and deploy custom code,
• B2B sales enablement writer, and
• graphic designer.

Impact

• 400+ sales representatives in multiple timezones saved 3 hours per week (half a Friday) performing reconciliation between the marketing and sales system of record.
• The integration and transform architecture built a path forward for all future communication and synchronization projects needed between SFMC and Veeva.
• The team built more than 20 bespoke customer journeys, 8 playbooks and held multiple training sessions for business units in multiple geographies.
• Each customer journey and playbook covered email marketing, social media, micro-site construction, CRM qualification tagging, paid ads campaign construction, ad retargeting, and CTAs with direct calendar scheduling mechanisms.
• The Project Director ensured stakeholder management at a high level and unblocked the team to do its best work.
• Hire Digital provided the most qualified and specialized team structure due to its diverse talent network and talent sourcing capabilities.

Requirement

The client wished to perform a complete overhaul of its brand, including its logos, colors, websites, name cards, signages, and packaging.

Hire Digital’s Solution

Hire Digital had performed complete re-brands before and was aware that it is a highly subjective experience for most stakeholders. Re-brands are highly aesthetic, and traditional approaches begin with asking clients abstract questions at the start and delivering something entirely different at the end.

We proposed an Agile approach so that at the end of every 2 weeks, the client could review something real and tangible even if it’s a small output. For example, instead of asking something abstract like “Why is the company’s historical color of choice blue?”, our team delivered 8 variations of name card designs and asked which one resonated with the client and why. Based on the ranked choice, another iteration was repeated for the next sprint.

Hire Digital employed this approach for all operational facets encompassing a company’s brand, such as its logo, website, print materials, signages, advertisements, and copy. A team of graphic designers, UI/UX designers, front-end and backend engineers led by a project manager.

Impact

An Agile approach to re-branding helped the client align and revise small but tangible outputs at a high frequency while minimizing the chances of a teardown revision. Hire Digital delivered all core assets and deployments on schedule while ensuring all stakeholder opinions and requirements were addressed.